''Sagmeister- made you look'' - done

“Sagmeister. Made you look” by Peter Hall, somewhat backs up my argument without having to read it. It is a printed experience and design piece in itself. Through this printed monologue, one gets to experience the thoughts and visuals that Sagmeister documented and designed throughout his career. When possible, Sagmeister avoids screen and technology and works directly on paper. He feels much more connected to his design in this way, and this is what he wants his readers to experience later on in his publications. The book in itself is genuinely fun because of its innovative and witty presentation. The entirety of the ‘reader and print experience’ starts from the moment one opens the book. The edge-page-printing in itself adds an influx of character to the book: something one would not experience had it just been on online e-book. Hall has proven that the book even has a good design when closed. There would be a lack of texture and physical interactivity had there not been that innate sense of feel and excitement of opening the physical book. Hall (2009, p.116) states that when describing his business card Sagmeister says “it had a covetable aspect that seemed to prevent people from throwing it away”. The optical trickery it provides is what makes people keep hold of it due to its different and fun appearance. This justifying the way print, being tangible, makes people remember it more. Printed material is something that can be held and bought, giving the owner that true sense of ownership – when you can feel that something is yours it is a much more satisfying and secure feeling than owning something that is merely floating in technological space. Just like Sagmeister intertwines through his side notes, even web allows you to create things differently, such as the way Google helps with research. However, he feels as though Print was, and still remains, the reason he became interested in Graphic Design.

Sagmeister. Made you look. Peter Hall

Hall, P., 2009. Sagmeister: Made You Look. New York: Harry N. Abrams